It entails creating one single movement from successive images or drawings. In layman’s terms, animation consists of using a series of pictures. That goes without saying, animation tells your brand story in amusing, entertaining, and unique ways, which makes 2D animation perfect for company or personal portfolio websites. The more movement in your picture, the easier it is to depict a story. What is 2D Animation?įirst and foremost, animation is a facet of graphic design that leans more towards motion. If you’re going this route, check out the seven best free 2D animation software you can use.
That’s why brands consider 2D animation in video tutorials or branding materials. It’s in our nature to stay riveted in our seats whenever a good story unfolds in front of us. Animation can leverage your brand’s marketing campaigns through impressive motion techniques and compelling storytelling.
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